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Pop-Up Super Kids

The pop-up store for naughty children

Super Kids: A unique pop-up store that shakes up the codes of the children's world.

From October 15 to 20, 2024, we brought together a collective of 9 children's brands with strong personalities and took over the Heureux Les Curieux boutique in the Marais district of Paris to celebrate children with strong personalities.

Amour Tempête , Bleu Citron, Club Sourire, Club Trésor, Hansa Création, Ioki, Maison Bonami , Marcel & Joachim, and Tapi chéri were there.

At Super Kids, no more side parting, tucked-in shirts, or matching socks; we support children in expressing their personality.

We maintain good manners but we break the codes, by offering bold and creative collections!

In this selection, from fashion to furniture, including skincare and accessories, each piece has brought a touch of color and joy to everyday life.

The Pop-up was punctuated by children's workshops, family photoshoot sessions, an exhibition by photographer Mathilde Riethmuller (@troisradis) , a press breakfast and an evening during which we enjoyed the delicious creations of Carla Ferrari (@Carlalpf), Osco drinks (@osco.drinks) and succulent Burgundy wines from the Camille&Guillaume Boillot estate in Meursault (@domaine.cg.boillot) and Christophe Violot Guillemard estates in Pommard.

Each brand and designer present was chosen for its unique and colorful universe! A selection including eco-friendly, natural, second-hand, vintage, and locally produced products.

In the heart of autumn, Super Kids was a real vitamin cure!

A huge thank you to Jessica @leger_saint_marh , who knew how to enhance our boutique and capture the beautiful moments of this evening.